Lucas Wade
Registered Social Service Worker · Psychotherapist
Executive Director · Founder · OCSWSSW
Lived experience
- Spotlight Recovery — since 2020
- Marketing Director
- Founder — Hot Moon Digital
- Digital & brand strategy
Our Team
Colin Stainton
Marketing Director
“Clear communication, trust, and accessibility are the foundation of effective support.”
I’m Colin, Marketing Director at Spotlight Recovery. I’ve been part of the organization since its inception in 2020, shaping the early branding, fundraising, and launch strategy that established our presence. I’m a marketing and project management professional with over 10 years of experience across healthcare, public services, fintech, and urban mobility, helping organizations communicate more effectively and improve access to essential services.
My experience includes the College of Physicians and Surgeons, where I supported digital communications within Ontario’s healthcare system, and iFinance, where I helped addiction treatment facilities connect people with financing to access care. This work showed me how much clear communication, trust, and accessibility matter when people are facing significant decisions.
More recently, as Marketing Manager for Bike Share Toronto, I’ve led digital initiatives for one of North America’s largest public bike share systems, including website redevelopment, digital campaigns, major partnerships, and automation tools that support long-term growth.
In 2023, I founded Hot Moon Digital to help small businesses, community organizations, and startups build marketing strategies tailored to their goals.
I bring a collaborative mindset and a focus on measurable impact to every project, and I’m dedicated to helping teams move forward with confidence and clarity.
Specialties
- Marketing
- Branding
- Digital strategy
- Project management
Want to see how Colin can help grow your business?
Colin builds the marketing behind Spotlight Recovery — the brand, the website and the campaigns that bring people in. He does the same for small businesses, community organizations and startups through Hot Moon Digital. Tell us what you’re building and we’ll set up a conversation.
Free first conversation · No commitment · No pressure
Meet the team.
Every clinician is registered in their profession, brings lived experience in recovery, or both.
Dr. David Klein
Family Physician & GP Psychotherapist
M.D. · CCFP · CPSO
Tyler Walker
Registered Psychotherapist (Qualifying)
CRPO
Jordan Smith
Addiction Counsellor · Recovery Coach
Community Service Work
Lived experience
Frequently Asked Questions
Does Colin work with clients?
No. Colin is Marketing Director — he isn’t a clinician and doesn’t deliver care.
If you’re looking for support, call 705-715-1168 or use the contact page, and you’ll be matched with a counsellor, psychotherapist or coach.
What does a Marketing Director do at a recovery practice?
Colin has been part of Spotlight Recovery since it started in 2020, shaping the early branding, fundraising and launch strategy.
Day to day it’s the work of making sure someone looking for help can find us, and can understand what we actually do before they pick up the phone. He brings more than ten years across healthcare, public services, fintech and urban mobility to that.
Does the marketing side see my information?
No. Personal health information is only accessed by the people involved in your care or in supporting the service, and only as far as is needed.
The Privacy Policy sets out exactly what is collected, how it’s used and who can see it.
Who do I contact about a partnership, referral or media enquiry?
Start with the contact page or email info@spotlightrecovery.ca and it will reach the right person.
If you’re a clinician or agency looking to refer someone, the For Professionals page covers how that works.
What is Hot Moon Digital?
Colin’s own company, founded in 2023, working with small businesses, community organizations and startups on marketing strategy.
It’s separate from Spotlight Recovery.